Digital Marketing
Digital marketing is the promotion of goods or services through the use of digital technology, mostly the Internet, but also mobile phones, display advertising, and any other digital medium. Digital marketing efforts are growing more widespread and efficient as digital platforms are more interwoven into marketing plans and everyday life, and as individuals utilise digital gadgets instead of visiting physical stores. Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e-books, and optical discs and games are examples of digital marketing methods that are becoming more common as technology advances. In fact, digital marketing increasingly includes non-Internet methods that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold cell ring tones. In essence, this expansion to non-Internet media aids in distinguishing digital marketing from online marketing, another catch-all phrase for the marketing approaches discussed above that take place solely online. The Advantages of Digital Marketing Digital marketing benefits firms of all sizes by providing low-cost access to the mass consumer. It enables highly tailored marketing, as opposed to TV or print advertising. The primary benefit of digital marketing is the ability to reach a specific audience in a cost-effective and measurable manner. Other benefits of digital marketing include increased brand loyalty and increased online sales.
